Martin is a

Product & Service Designer

– Based in Hove, UK.

– Agency and in-house since 2007.

– Specialising in functional, task oriented products.

– Systems thinking applied in product and service design.

Approach

Over the years I’ve added a lot of Thinking to my Doing. I’m still very much hands-on whenever needed, but I will always start with a problem statement and end goal in mind.

I’m more interested in the value proposition and measurable outcomes than the latest design trends.

I work with my clients to understand and frame business needs, define a user experience strategy and translate it into products that make sense to the user.

Skills

STRATEGY

– Workshop Facilitation
– Qualitative User Insights
– Requirements Gathering
– Hypothesis Generation
– Brand Opportunities
– Platform Considerations

EVALUATION

– Facilitated User Testing
– Unfacilitated User Testing
– UX Audits
– Usage Data Analytics
– User Surveys
– A/B testing

DESIGN

– Concepting & Ideation
– Goal-driven User Journeys
– Responsive Web Design
– Behavioural Psychology
– Interactive Prototyping
– Functional Documentation