Martin is a

Product & Service Designer

– Based in Hove, UK.

– Agency and in-house since 2007.

– Specialising in functional, task oriented products.

– Systems thinking applied in product and service design.


Over the years I’ve added a lot of Thinking to my Doing. I’m still very much hands-on whenever needed, but I will always start with a problem statement and end goal in mind.

I’m more interested in the value proposition and measurable outcomes than the latest design trends.

I work with my clients to understand and frame business needs, define a user experience strategy and translate it into products that make sense to the user.



– Workshop Facilitation
– Qualitative User Insights
– Requirements Gathering
– Hypothesis Generation
– Brand Opportunities
– Platform Considerations


– Facilitated User Testing
– Unfacilitated User Testing
– UX Audits
– Usage Data Analytics

– User Surveys
– A/B testing


– Concepting & Ideation
– Goal-driven User Journeys
– Responsive Web Design
– Behavioural Psychology
– Interactive Prototyping
– Functional Documentation


– Team Structure
– Processes & Tools
– Design System
– Knowledge Sharing

Client roster

Making the future of Unified Communications tangible

BT Business | Telecom

BT asked Splendid to help them develop a forward-thinking concept for their new VoIP service for businesses.

Calymore back office

Making an online casino back office future-proof and fail-safe

Claymore | Casino & Gambling

Redesigning an online casino back office from the ground up to make it highly efficient and fail-safe.

The EDF smart home IHD concept

Finding product/market fit for a smart home hub

EDF Energy | Utility / IoT

Using contextual inquiry and hypothesis-driven design to explore customer value in the connected home.

Global Kite Spots' home page.

How to make one of the best kitesurf trip planners on the planet

Personal project | Travel

Launched in 2013, Global Kite Spots has become one of the most visited online resources for kitesurfers worldwide.

Tilney Wealth Management Portal

Wealth management portal for Hight Net Worth Individuals

Tilney | Fintech

How do you increase client engagement and encourage High Net Worth Individuals to adopt digital to complement face-to-face services?